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Those who work in adult know how integral women business leaders have been to the success of the pleasure products industry. As inventors, innovators, retailers, marketers, educators and executives, women have transformed an industry once known for dimly lit back-rooms and cheap plastics into a high-tech, safety-forward, retail juggernaut. By 2025, Forbes estimates that massagers alone will make up a $50 billion dollar market.  

In Vibrator Nation: How Feminist Sex-Toy Stores Changed the Business of Pleasure UNLV professor Dr. Lynn Comella takes us deep into the history of pleasure products, revealing how women changed how pleasure products were sold, marketed and ultimately made. From retail pioneers like Joani Blank (Good Vibrations) and Del Williams (Eve’s Garden) to educators like Susie Bright and Carol Queen to the leaders of the current sex tech boom, Comella explores the complicated, sometimes contradictory history of pleasure products, sexuality and feminist principles.

We’re eager to dive into Comella’s compelling history — and expect that anyone looking to understand the origins (and future) of the pleasure products industry will do the same. 

For those interested, Dr. Comella will be at Catalyst Con in Los Angeles September 15-17, and hosting a book reading at Pleasure Chest LA on October 5th.

Get your copy here. 

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