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Our industry has always suffered from piracy and counterfeit products. But anyone who has been in the industry for the past decade knows that both adult film producers and pleasure product manufacturers are vulnerable in ways they never were before. New technologies have made it easier to share and access stolen content. New platforms have made it easier for counterfeiters to distribute.

Luckily, new technologies may also help us to finally regain our rights.

Take tube sites. With millions of uploads and no real way to effectively monitor tube sites were commandeered early on by illegal uploads and producers were left with little recourse to protect their content.

In response, many producers left the industry, or began focusing on cams or customs. Others diverted energy from production to pursuing takedown notices and filing DMCA. Either way, most traditional producers have faced smaller and smaller margins.

While these new technologies made us more vulnerable, others may now help us protect our content. But in conversations with producers, I’ve discovered that many don’t know the tools that are available, or how to work with major platforms to prevent pirated content from being uploaded.

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