Read the full article by Gillian Edevane at Newsweek.com

Pornhub announced a $25,000 grant last week for a “human sexuality research project.” The prize will be awarded to one faculty member at an accredited college, who will oversee undergraduate students as they develop a project of their choosing.

The guidelines are relatively lax for the project. According to a news release, the site is simply looking to fund something that will “bring new information into the world that can help people lead happier and healthier sex lives.”

The grant is part of a promotional blitz for the relaunched Sexual Wellness Center, a tiny enclave within Pornhub’s website that offers information on sexual health and relationships. Doctors, psychologists and other medical writers write blog posts on the platform, making it arguably the least trafficked vertical of Pornhub.

“We look forward to continuing to be a resource, offering a full range of information on sexually transmitted infections and birth control, general anatomy, Trans Health, LBGTQ issues, relationship advice and insight into different kinds of lifestyles,” Betito, a clinical psychologist specializing in sex therapy, said in a statement. “And that’s just the beginning!”