Read the full article by Tenga Co. Ltd. at PRNewswire.com

TOKYOApril 30, 2018 /PRNewswire/ — TENGA Co. Ltd., a sexual health and wellness company providing innovative and diverse sexual products focused on design, quality, function and pleasure, today announced the results of the TENGA 2018 Global Self-Pleasure Report. Building on previous research, TENGA developed the world’s largest survey on masturbation, compiling data from more than 13,000 respondents age 18-74 across 18 countries. Timed to celebrate and recognize Masturbation Month starting May 1, data reveals men across the globe – 41 percent in America – feel pressured to act “manly” based on outdated assumptions about masculinity.

Most men don’t see themselves as traditionally “manly”

The survey, which asked Americans to evaluate which characteristics they believe men in their country value, found approximately 90 percent of Americans think men value traditionally “manly traits” like physical strength, aggression, assertiveness and being the main breadwinner. However, when asking men what they actually value, the results found that men are more comfortable talking about their feelings and connecting with others, and less comfortable being aggressive, than Americans realize.

Stereotypes of “manliness” pervade into sexuality and relationships

Stereotypes about what men value create misconceptions about sexuality and masturbation. Americans underestimate how many men and women masturbate by about 9-10 percent.

Stereotypes of “manliness” pervade into sexuality and relationships

Stereotypes about what men value create misconceptions about sexuality and masturbation. Americans underestimate how many men and women masturbate by about 9-10 percent.

Problematic implications for societies reinforcing outdated gender stereotypes

Due to these misconceptions of masculinity, men often end up behaving in ways intended to impress or fit in with what men perceive as the gender norm.

Men are a lot more “feeling” than stereotypes may lead us to think. To encourage men to have the confidence and courage to “Feel More” openly, TENGA is encouraging men to initiate conversations with their partners so they are empowered to “Feel More” for the betterment of themselves and society during Masturbation May and beyond. By fostering an environment where sexuality is mainstream, TENGA aims to combat negative stereotypes about gender norms and sexuality misperceptions that are often harmful.

Men who “Feel More” are emerging and it is what society needs

About 56 percent of American men, 46 percent of British men and 40 percent of German men “Feel More.” Of the American men, 50 percent of Baby Boomers, 62 percent of Gen Xers and 59 percent of Millennials were men who “Feel More.” For the purposes of this study, men who “Feel More” were defined as more open with feelings and desires and more empathetic and inclusive of others.