Read the full article by Betty Knowles at AVN.com
NORTH HOLLYWOOD, Calif.—Doc Johnson continues its partnership with The Standard, Downtown LA, and most recently the brands teamed up to host 25 guests from Fiona Duncan’s Pillow Talk event series for a special press tour of Doc Johnson’s factory and professional campus.
“We are incredibly proud of the ongoing relationship we have built with The Standard, since we first popped up in their DTLA location earlier this year with our branded sex toy vending machine,” said Doc Johnson’s Erica Braverman.
The June 18 press tour brought 25 Pillow Talk contributors and panelists to Doc Johnson headquarters for a behind-the-scenes look at the creation process for some of the world’s most popular sex toys, from Doc Johnson’s lube laboratory to their multiple manufacturing and production areas across the brand’s 215,000 square-foot campus.
This venture is an extension of Doc Johnson’s existing partnership with The Standard, Downtown LA and Pillow Talk, an event series by author and community organizer Fiona Duncan presented monthly at the hotel’s swank penthouse suite. Pillow Talk is designed to educate and empower a diverse audience of millennial participants and media influencers with topics relating to sex, the zeitgeist and pop culture.
The partnership between Doc Johnson and The Standard began when the pleasure products manufacturer arranged for its Pop Up Pleasure Machine—a bright pink traveling sex toy vending machine— to pop up at The Standard, Downtown LA for select events in January, February, and March of 2018. Since then, Doc Johnson has been a proud sponsor and partner to The Standard and Pillow Talk—and this recent press tour is the latest activation stemming from this exciting partnership.
“There has always been a stigma surrounding sex toys in our culture, but we see that changing, and we want to be a major part of the movement to normalize it,” Braverman said. “The Standard is an iconic, forward-thinking company known for turning things upside down—and the brand has made its mark as a relevant lifestyle brand that is two steps ahead of culture at large. Partnering with them is really important to us because it symbolizes a changing of the tides, and a shift from sex toys being stigmatized to gaining more and more mainstream acceptance. The core idea of Doc Johnson’s partnership with The Standard and Pillow Talk is to continue breaking down these walls with great, well-designed and pleasurable products, as well as open conversations about sexuality and thoughtful collaborations.”