Read the full article by Mark Kernes at AVN.com

LAWRENCE, Kan.—Considering the vast religio-conservative armies amassed against the adult industry, and the general lack of will within the industry to support research to counter the poor scholarship and outright lies that make up the “anti-porn research” industry, kudos must be given to Pornhub, whose roughly two-year-old “official philanthropic division” Pornhub Cares has just awarded a trio of researchers at the University of Kansas $25,000 to fund research into just how porn viewers use porn in their everyday lives and how such viewing affects those lives—if it does at all to any significant degree.

According to an article on the website Inverse.com, University of Kansas psychology professor Omri Gillath, Ph.D., together with collaborators Dr. Ateret Gewirtz-Meydan and doctoral candidate Katie Adams will be carrying out a total of three studies over the next year and a half, all dedicated to “investigating the concern that porn is a part of day-to-day life … but we know nearly nothing about its short- and long-term effects.”

“For many years there was a trend,” said Gillath. “Researchers with a negative bias coming into the area and almost forcing their negative bias on the research of porn.”