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LONDON — Boots, one of the largest health-and-beauty retailers in the U.K. and Ireland, has started selling sex toys on its website.

Boots started selling love eggs, vibrators and massaging wands from sex toy maker So Divine. Prices start at £7.99 for toys such as the Vibrating Bullet and go all the way up to £54.99 for a Vibrating Love Egg.

It’s a first of sorts for the chain, which is a subsidiary of Walgreens Boots Alliance Inc., and follows the lead of Sainsbury’s, another giant retailer in the U.K.

Boots operates about 2,500 stories in the U.K. and Ireland.