Read the full article by Gene Zorkin at YNOT.com

 

HILLSBOROUGH, N.C. – Adam & Eve announced yesterday an international expansion of the company with the acquisition of the Excite Group PTY of Melbourne, Australia.

The Excite Group, which has been in business for 16 years, focuses on the Australian and New Zealand markets, operating several sites which will complement those already operated by Adam & Eve, the company said. Some of those sites include Wild Secrets, Fantasy Lingerie, Linspree, Fantasy Footwear, Costume Warehouse and FGMO.

Adam & Eve New Business Manager Bob Christian will be acting as Managing Director in this transition, the company said.

“Adam & Eve has been looking for the best way to become truly international as a company, in order to position the company for significant growth,” Christian said. “Wild Secrets and the Excite Group are Australia’s leader in e-commerce lingerie and adult oriented products. They are well established, successful, growing, and enjoy a well-respected reputation for customer service much like Adam & Eve.”

Christian added that the two companies are “extremely similar in many regards and working together seemed like a perfect match.”

Gene Zorkin has been covering legal and political issues for various adult publications (and under a variety of different pen names) since 2002.