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In 2007, the pornography website Pornhub averaged 1 million visits per day. By 2018 this had increased to 92 million visits per day – or 33.5 billion views over the course of a year.

As an interdisciplinary group of “sexademics,” we’re interested in porn’s cultural role and impact. A common question we hear is whether this growth in porn consumption is good or bad for society.

Of course, the honest-but-unsatisfying answer is: It depends. But sometimes studying various aspects of porn consumption can change the way we think about it.

You might have heard, for example, that porn fuels misogynistic attitudes and sexual violence.

If this were the case, you would think that people who consumed a lot of porn would hold particularly negative views towards women.

So we decided to study a group of men whom we’ve dubbed “porn superfans” – those who are so enthusiastic about porn that they’ll attend the AVN Adult Entertainment Expo in Las Vegas. We wanted to compare their attitudes about gender equality to those of everyday Americans.

Profiling the superfans
Misogyny unmasked?
Porn crisis or moral panic?