Read the full article by Bernard Marr at Forbes.com

You have probably heard how artificial intelligence (AI) has transformed or is currently impacting many industries from financial services to healthcare. You might not have realized how it’s changing adult entertainment and the porn industry as well. As in other sectors, the changes brought by AI can help improve the user experience and business, but there are also some disturbing ways it can be abused.

Just as Netflix can recommend flicks based on what you watched previously or Amazon can suggest products to purchase based on your browsing and buying history using artificial intelligence, AI can similarly help tag porn films. Pornhub, xHamster, and YouPorn are all working on perfecting their artificial intelligence systems to be better at recommending films to users of their platform.

The AI algorithms view thousands of films and images of performers to ultimately be able to tag films where those stars perform. The users on the site are giving the opportunity to provide feedback to the algorithm to indicate if the tagging was accurate. This user feedback allows the AI algorithm to get better over time.

Another way artificial intelligence has been used in adult entertainment is the development of an oral sex simulator. VIECI was the company that created the Autoblow AI to offer men a high-tech sex toy (feeling the industry had focused more on giving women high-quality sex toys than men). They claim the Autoblow AI is the “first-ever device that uses artificial intelligence to replicate human sexual techniques.”