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HOLLYWOOD, Calif. — Close to 300 of the adult retail industry’s top execs and representatives from leading companies gathered last Wednesday evening at the W Hollywood hotel to celebrate each other’s successes at the inaugural retail edition of the XBIZ Honors ceremony.

Dressed to the nines, guests lined up for photos on the red carpet, before snapping a selfie at the Pipedream-sponsored photo booth and grabbing a drink at one of the open bars at the swanky event. Once guests made their entry, they were met by a glittering elevated stage and several tables where attendees would later be enjoying a three-course dinner along with the awards show.

The show got underway with XBIZ Associate Publisher Sara Ramirez welcoming attendees and thanking XBIZ Honors Presenting Sponsor Satisfyer, along with the event’s other sponsors, CalExotics, Pipedream and Doc Johnson. With “Jump” by Van Halen playing in the background, Ramirez invited Alec Helmy — XBIZ publisher and known ‘80s rock fan — to take to the stage and kick off the ceremony with a few words on the inaugural event.