For Pleasure Product Manufacturers, Retailer Feedback Is Essential (XBIZ)

Read the full article by Alex Henderson at XBIZ.com

The relationship that manufacturers enjoy with retailers is a vital part of the pleasure products sector. Even when they are selling pleasure products directly to consumers via their websites, manufacturers need retailers. And whether a company is manufacturing vibrators, anal toys, BDSM products or lubricants, manufacturers rely on retailers (both brick-and-mortar and e-commerce) not only to carry and sell their products, but also, for feedback on everything from designs and packaging to promotional opportunities.

Kimberly Harding, sales manager for Sportsheets International, stressed that paying close attention to the opinions of retailers is more than a good idea for manufacturers of pleasure products — it is essential.

Kathryn Hartman, sales and marketing director for Nasstoys, noted that product-related suggestions from retailers are always welcome.“

Some of our best product development has been the result of input from the front lines,” Hartman told XBIZ. “Retailers get great new ideas from consumers all day long. We take their suggestions and requests seriously, and then, we deliver.”