Online Retailers Discuss Top Trends (XBIZ)

Read the full article by Colleen Godin at XBIZ.com

If you thought mobile website optimization and a conscious social media presence were important last year, promoting that undervalued young intern to social media manager might be the best business decision of 2018.

To capture a healthy share of today’s internet retail sales, you’ve got to grab consumers by the smartphone. Online browsing trends all point in the same direction, and it doesn’t take hard numbers for most internet marketing managers to deduce that the new retail world revolves around cellular devices.

“We expect mobile browsing and sales to continue to grow and surpass desktop sales,” says Nicola Relph, owner and manager of Australia and New Zealand’s AdultToyMegaStore. “Obviously mobile optimization is imperative moving forward, and the importance of a website with mobile-first design will become even more important throughout 2018 and beyond.”