Sex Tech Treks Onward and Upward as Pleasure Goes Digital (XBIZ)

Read the full article by Colleen Godin at XBIZ.com

Take it as you will: sex tech is going the way of the smart phone, meaning it’s never going to die, and will have a space in our lives in some constantly evolving form until the end of sex toy time. Unlike a lot of other fiery-hot trends that came and went, some dying in a flaming car crash, it’s a category that will only begin to work its way further into every aspect of future pleasure product design.

Sex tech has been in full swing since the advent of teledildonics, which combined the nerdery of telecommunications and engineering with the changing tides of pleasure product manufacturing. Now the categories have fully merged, sending the sex toy industry spiraling into a new future that would change the way we look at bodies in sexual motion forever more.

As a fully formed product category that’s still very much in its infancy, manufacturers are beginning to figure out what sort of tech makes consumers tick.

For the companies that get sex tech right, accessibility takes priority. You can only sell so many vibrators that require a NASA engineer to operate and a government budget to buy. Companies like Doc Johnson are finding the sweet spot between optimum operability and that undeniable wow factor that is crucial to keeping consumers’ attention.

Over a mere space of five years, techy toys have reached new heights, and by the looks of this year’s product lineup, it’s only a matter of time until sex tech’s family tree grows larger than our tight-knit industry can contain.

Will the Apple stores of the future someday shelve sex toys? We’d be more surprised if they didn’t.