6 Must-Read Books for Marketing, Branding Professionals (XBIZ)

Read the full article by Brian Gray on XBIZ.com

What sort of sexciting books do you have at your bedside? Do you have a well-thumbed copy of “Fifty Shades of Grey?” Or perhaps a story that shook the country such as “Lady Chatterley’s Lover?” Or Highland passions — and kilts — courtesy of “Outlander?”

But what if you’re busy worrying about your sexy business rather than imagining ... ahem … getting down to business, so to speak? Fear not: this month I’m here to help with five (six, really) top marketing titles for non-marketing pros to be reading without excuse in order to help inject some oomph into your erotic retailing business.

While the erotic retailing sector has some great brands, there’s also a fair few less than great ones. And, sorry to break some hearts here, some absolute stinkers too. And as brand identity (and branding as a whole) is arguably the most noticeable aspect of a company’s marketing, it’s as good a place to start as any.