Traffic Report: Power Players Discuss Current Trends, Personal Outlooks (XBIZ)

Read the full article by Stephen Yagielowicz at XBIZ.com

Internet traffic is the lifeblood of e-commerce, attracting audiences for advertisers seeking to sell their products or services and for publishers providing a platform for displaying these ads.

The extremely competitive business of generating and monetizing adult traffic is complex and quite multifaceted, so XBIZ wanted to drill down into several specific aspects of the current scene to provide insights into 2018’s biggest traffic challenges, as well as opportunities from the perspective of the ad networks at the core of the equation.

This includes how compliance with GDPR and other privacy regulations, policy issues and more, are affecting ad types, tone and placement — along with how affiliates and a new generation of performer/producer/promoter talent are using social media in combination with ad networks to build fan bases and to sell their wares.

Here’s what’s covered:

GDPR Front and Center

Chrome Causes Concerns

Further Challenges Remain

Adversity Leads to Opportunity

Ad Networks: An Affiliate’s Advantage

Social Media Delivers Results