Grooby Announces 'Pronouns Initiative' for Staff, Social Media (XBIZ)

Read the full article by JC Adams at XBIZ.com

LOS ANGELES – Grooby Productions has unveiled its “pronouns initiative” involving staff, internal and external correspondence and social media handles.

“The practice of asking pronouns is used often in the trans, queer and non-binary community,” a rep said. “Starting today, Grooby producers and staff will have their pronouns (e.g. she/hers/he/his/they/them) listed publicly on all relevant sites, social media profiles and email signatures.”

Grooby chose to save the announcement for International Pronouns Day. “This initiative is something Steven Grooby and I have wanted to enact company-wide for quite some time,” said Kristel Penn, Grooby’s marketing and editorial director. “We thought it appropriate to announce it officially today on International Pronouns Day.”