Execs of 2018: Retail Sales Experts Recap Biggest Consumer Trends (XBIZ)

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XBIZ is pleased to present “Execs of 2018: The Year in Review” — a special showcase of the trends and strategies that drove success in 2018.

The industry's unsung heroes, account executives serve as the go-to of a company and play a key role in any business’ success.

Each of the professionals we spoke to is among the finalist nominees for the retail edition of the 2019 XBIZ Exec Awards. Representing a variety of the industry’s most respected brands, the Account Executive of the Year nominees share their take on the year’s biggest trends.

What trends were most valuable to business this year?

Loretta Goodling
Toy Buyer, Excitement Adult Stores

“This year, I noticed a rising trend in several areas in our stores. Of course, the popularity and upgrades in technology are always top on the list for us. Customers love the rechargeable wands and app-based products where they can connect and play via Bluetooth."

Chad Jenny
National Business Consultant, Adam & Eve Franchising

“Recently, shoppers have become much savvier and brand-conscious. Utilizing the momentum that manufacturers are creating with mainstream and pop-culture marketing to create new customers has been invaluable."

Megan Swartz
General Manager and Buyer, Deja Vu Love Boutique

“We still feel that the upscaling trend in adult stores continues to be a prevailing factor for our group. Dead are the days of the dingy adult bookstores filled with creeps, white walls and an anti-female vibe."