Execs of 2018: Pleasure Product Sales Pros Discuss Year’s Biggest Trends (XBIZ)

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XBIZ is pleased to present “Execs of 2018: The Year in Review” — a special showcase of the trends and strategies that drove success in 2018.

The industry's unsung heroes, account executives serve as the helpful face of a company and play a key role in any business’ success.

Each of the pleasure products account executives we spoke to is among the finalist nominees for the retail edition of the 2019 XBIZ Exec Awards. Representing a variety of the industry’s most respected brands, the Account Executive of the Year — Pleasure Products nominees share their take on the year’s biggest trends.

What trends were most valuable to business this year?

Conde Aumann
Account Executive, Screaming O

“I think we’re still seeing a consumer trend towards affordable quality. Additional bells and whistles that lack meaningful functionality do not bring value to today’s savvy buyers.

Roxana Mendoza
International Account Executive, CalExotics

“One of the most valuable trends has been the emergence of the mobile-based Gen-Z consumer. Before they buy a product, they will first research price and reviews. Connecting with customers via social media, live videos and beautiful images has been valuable in getting these consumers excited about our products."

Joey Teodoro
Operations and Sales Executive, Shots America

“I believe this year, more than others, customers were/are looking for something innovative and completely different than the average item."