The Changing Face of Sex Toys: Innovations in the Industry Prioritise Female Pleasure (ABC News Australia)

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Read the full article by Anthony Pancia at ABC.Net.Au

Needing to interview an adult store proprietor who was retiring after 25 years in the game, I found myself, technically now a grown man, once again reduced to a bundle of nerves as I waited for a break in pedestrian traffic to allow as inconspicuous an entrance as possible.

Once inside, the said retiree was busy serving a couple so I was left to awkwardly wander the aisles.

I did my best to avert my gaze from the dizzying array of products on display and the handful of other customers, who clearly were not as burdened with the same hang-ups as I was.

Throwing caution to the wind, I began to take note of what was on display and was only slightly surprised to see the global takeover of salted chocolate had now made its way to personal lubricants.

"It tastes just like the real thing," store owner Glen Idiens called out, making his way towards me now that he had finished with his customers.

"It's one of our more popular products, as is the mint-flavoured one," Mr Idiens said.

Key points:

  • Female designers have influenced innovations in the field of pleasure products

  • Female customers report that sex toys have shifted from being a "dirty little secret" to something they are more comfortable owning and talking about more openly

  • A greater variety of toys and products exists than ever before, often incorporating materials that are better for the user and the environment

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