Playboy Mag Relaunched Once Again, Targeting Generation Woke (XBIZ)

Read the full article by Gustavo Turner at XBIZ.com

NEW YORK — The New York Times published today a feature about the new team in charge of Playboy’s iconic print magazine, which the newspaper characterizes as aimed at a “woke, millennial" readership.

Penned by the Times’ gender editor Jessica Bennett — whose brief is defined as “working to expand global coverage of women, gender and society across platforms" — the piece is headlined “Will the Millennials Save Playboy?” and surveys the cultural changes that have occurred within the organization since founder Hugh Hefner’s passing.

“Even before the #MeToo movement,” writes Bennett, “there had long been debate over whether a publication with the tag line 'Entertainment for Men' had any place in an equitable world. But when Playboy’s founder, Hugh Hefner, died in 2017, that argument grew louder: Had Mr. Hefner been a forward-thinking voice for sexual liberation and free speech, or a creepy old lech who fostered a culture of misogyny?”

Now, Bennett points out, for the first time in Playboy’s history nobody with the last name Hefner is involved in the decision-making process.