Adult Retail Leaders Reveal Latest Trends Shaping Intimacy (XBIZ)
Read the full article by Ariana Rodriguez at XBIZ.com
Whether it’s the latest must-have tech function or embracing cultural shifts, the world of pleasure products is in constant evolution. Sex toys are becoming as diverse as their users, serving as a symbol of sexual empowerment and progressive attitudes. To appeal to today’s sex toy users, manufacturers are turning to higher quality materials, versatile designs and innovative technology that are making sex toys relatable and validating — on top of opening the doors to sexual exploration.
Sex education has played a crucial role in bolstering the acceptance of pleasure products as part of a healthy lifestyle. The availability of product education and how-to videos have made it easy to familiarize oneself with toys and what they do discreetly and from the comfort of one’s own home.
Sally Cotching, Voodoo Toys strategy director, says, “There's more information in mainstream media than ever before about orgasm and masturbation: like how to use a vibrator to reach climax, and the positive benefits of orgasm such as increased serotonin levels, reduced stress, better quality sleep etc. With articles popping up in mainstream outlets, and influencers on Instagram sharing details of their lives — including what sex toy they like to use, it's helping consumers view pleasure products through a sexual wellness lens rather than an overtly sexual lens.”
According to Deborah Semer, the CEO, founder and inventor of the Joyboxx hygienic adult toy storage system, a general lack of healthcare along with dealing with toxic stressors are driving consumers to become more open-minded about pleasure products.
“Health is true wealth and everyone values wealth,” she said, noting that people are trying new things like “organic food, supplements and pleasure.”
“Once people think ‘hole-listically’ they realize wellness isn’t just from the neck up,” Semer added. “Beyond addressing physical pain, erectile dysfunction and other medical problems ‘down there,’ people are interested in learning how to spark real joy inside, like orgasm and oxytocin.”