The Answer to Boosting Retail Sales (XBIZ)
Read the full article by Danielle Seerley at XBIZ.com
One of America’s most Googled sex questions according to Business Insider is “Where is the G-Spot?” How does this type of online information impact and translate into the adult world?
What do the G-Spot, fountain of youth, and dresses with pockets all have in common? No one can seem to find them. Lucky for us, as an industry, we have the ability to help and educate people in finding their favorite pleasure spot. I feel like the G-Spot is finally getting a moment in the spotlight that it deserves. Most lucky consumers finally have access to research the sex education they want. They can take the information they are looking for, such as “Where is my G-Spot?” and find the way it translates best into their lifestyle. Why is this important for what some consider a simple topic? I love the “Where is the G-Spot?” question for several reasons, primarily though, it’s opportunity.
I often say the adult retail associate is never given the credit they deserve. They are expected to be experts in small machinery and tech items, versed in lingerie materials and sizing, shopping sherpas, and even on-the-spot advice givers for very personal topics. That’s a lot of information to learn, retain and then translate onto the sales floor.
Adult manufacturers spend far more resources on training at the store level than almost any mass-market brand I know. This type of consistent, in-depth training from a manufacturing standpoint leaves a well-educated associate who can truly Vyleesi about a question like the one above. Manufacturers and distributors are also spending a lot of time on sex education in general as a part of their core education concepts. I think this says a lot about a manufacturer, distributor, retailer, home party company etc., who takes time off the sales floor or out of their day-to-day to ensure that their associates aren’t just well-educated on what they're selling, but who and what they’re selling for. It uses a lot of resources to host and facilitate these educational experiences, and it speaks to a store’s investment in their customer when they participate in non-sales activities. I wish that stores were able to display all of the education they receive and training they go through for customers to see the work they put in.
So when it comes to a question like “Where is the G-Spot” the adult industry is well positioned to answer this from many different positions, pun intended.