GLI.Services Creates Marketplace for Toy Industry Collaboration (AVN)

Read the full article by Dan Miller at AVN.com Platform Designed for ‘Brick-n-Click’ Marketing Strategies, Efficiency in Pleasure Products Sector.

LOS ANGELES—In a project some two years in the making, the leadership team behind GameLink has created a new vertical marketplace for the pleasure products industry.

The progressive platform—called GLI.services—is designed to connect retailers, distributors and manufacturers in an effort to optimize the online shopping experience and increase operational efficiencies.

Magnus Sullivan, co-founder of GameLink and GLI along with his partner, Ilan Bunimovitz, told AVN at press time that four major retail chains with more than 125 stores already have joined their network, while multiple e-commerce sites are also on board. This cooperation enables GLI’s manufacturing partners to work with retail chains to build new “brick-n-click marketing strategies,” Sullivan said.

GLI’s suite of services is designed to facilitate maximum industry collaboration. Among their offerings are the migration of customer, sales and product data; web and graphic design; catalog management; email marketing services; rewards programs; report generation; analytics support; affiliate sales platform; branded international fulfillment; SEO optimization; creation and management of promotions; and alternate traffic development consulting.

GLI promises “first-in-class” e-commerce and tailored service that entails complete management of their online business to a model where GLI shares responsibilities with its partner. Sullivan said there is no up-front cost for GLI’s services and also no recurring fees. “We pay for hosting, email, creative services,” he noted. “We provide this whole layer of service that enables companies that don’t have those capabilities.”

While GameLink became known for their flagship VOD site, they have found success expanding their platform and services to brands that sell an assortment of physical products such as toys and lubes. They have done so while maintaining their value proposition—presenting the right products to customers in the timeliest way.